🧠 How Freelancers Can Find SaaS Clients Using Google Search & Directories Like SaaSworthy

In the digital age, SaaS (Software as a Service) has emerged as one of the most powerful business models. With thousands of new tools being launched every year — from CRM platforms to invoicing systems — the need for SEO, backlinking, guest posting, lead generation, and marketing services has skyrocketed.

If you’re a freelancer or an agency offering services like guest posting, SEO, or outreach, then SaaS companies are a goldmine waiting to be explored.

This article explores how you can find SaaS clients using strategic Google search keywords, plus an introduction to a powerful SaaS directory — SaaSworthy.com — where hundreds of potential clients are listed and ready to be contacted.

💡 Why SaaS Companies Need Freelancers Like You

SaaS companies thrive on visibility and traffic. Unlike traditional businesses, SaaS tools are digital products, and their growth largely depends on:

High Google rankings
Organic backlinks
Lead generation and outreach
Content marketing
Reputation building through guest posts and PR

Since most SaaS founders are focused on product development, they often outsource SEO, content writing, and link building to freelancers or small agencies.

🔍 Google Search: The Free Goldmine for Finding SaaS Clients

If you know how to use Google smartly, you can find decision-makers and target websites that are actively looking for services. Using Google search operators and buyer intent keywords, you can uncover hidden gems and land clients without any paid tools.

Here’s how it works:

"keyword" "trigger phrase" + site filters

Example:

"freelancer" "invoice template" site:.com

This brings up real websites and blog pages of tools or companies related to freelancers and invoicing.

🎯 Top Keywords to Find SaaS Clients via Google

Here are 25+ high-converting keywords you can copy-paste into Google to find SaaS-related companies or pages that need ranking, outreach, or SEO help:

🔹 Your Provided Keywords:

"freelancer" "invoice template"
"real estate companies" "CRM" "USA"
"book a demo" SaaS
clinic management software
Buy SaaS tools
real estate management software

🔹 Additional Keywords to Use:

"contact us" "marketing software"
"book a demo" "marketing platform"
"startup CRM" "pricing"
"SaaS onboarding tools"
"project management SaaS" "plans"
"cloud accounting software" contact
"sales automation software" inurl:contact
"legal practice software" SaaS
"construction SaaS software"
"billing software" "free trial"
"SaaS customer support tool"
"bookkeeping SaaS" email
"DA 50+ blog" "marketing software"
"HR SaaS platform" contact us
"employee management software" "schedule a demo"
"productivity SaaS" review blog
`"property management software" CRM"
"SaaS for lawyers"
"school management software SaaS"
"email marketing software" "pricing"
"team collaboration SaaS tools"
"subscription billing software" startup
"lead management SaaS" contact page
"AI writing tool SaaS"

👉 Try combining any of these with site:.com or site:.co or even adding "contact us", "email us", "book a demo", etc., for better targeting.

📧 What to Do After Finding a Lead?

Once you find a target SaaS business, visit their:

Contact page or About page
Scrape or manually copy their email
Connect with the founder or CMO on LinkedIn
Send a custom cold email offering guest post links, outreach, or SEO help

🌐 SaaSworthy.com — A Goldmine for SaaS Leads

SaaSworthy.com is a trusted online directory that lists thousands of active SaaS tools across different industries. You can explore tools by:

Category (CRM, Marketing, AI, HR, Finance)
Features (Automation, Analytics, Billing, etc.)
Industry (Healthcare, Education, Real Estate, etc.)
Pricing model (Free, Freemium, Enterprise)

✅ Why SaaSworthy Is Useful:

You get the tool name, website, and often a “Visit Site” button
You can visit the SaaS site, go to their blog or contact page
You can check if they publish guest posts or need backlinks
Most are startups or mid-size businesses who are actively growing, making them ideal clients for guest posting and SEO services

🔍 Pro Tip:

Use SaaSworthy + keywords like “contact us,” “write for us,” or “blog” to find pages where you can pitch your services or build partnerships.

Example Google Search:

site:saasworthy.com "marketing software" "visit site"

🚀 Final Thoughts

The SaaS industry is booming, and these companies need your help to grow. Whether you offer guest posting, backlinks, outreach, or lead generation, you can build a solid client base using Google search and directories like SaaSworthy.

No need for paid tools. Just a smart strategy, a list of powerful keywords, and consistent outreach.

📥 Want a Ready-Made List of SaaS Leads?

Comment or message me “SaaS Leads Needed” — and I’ll prepare a list of 100+ SaaS businesses (with emails and contact pages) that you can pitch your services to directly.